In competitive business landscapes, companies must go beyond the traditional measures of success and focus on fostering a sense of purpose and meaning among their workforce. In this McKinsey article, organizational experts Susie Cranston and Scott Keller present a compelling case for embracing the concept of the Meaning Quotient (MQ) in organizations. Through insightful analysis and empirical evidence, they demonstrate how increasing the MQ can drive performance, engagement and overall organizational health (2013).