Employee engagement is essential for the success of any organization, and companies are always looking for ways to improve it. In this article, Robert E. Quinn and Anjan V. Thakor discuss the success stories of DTE Energy, KPMG and Sandler O’Neill, who have achieved significant improvements in engagement by discovering their higher purpose. By aligning their values and goals with those of their employees, these companies have increased productivity, reduced turnover and enhanced employee satisfaction (2018).